Pepsi, I have some questions.
Note to Pepsi and the rest of the media: if you’re going to play on the narratives of real serious political movements, don’t try to sugar coat the stories.
As usual, the Kardashian- Jenner cult have managed to break the internet, but thankfully for something other than being naked. Instead, the 5th child of the clan found herself caught in the mix of heated controversy between black twitter and a can of Pepsi. Kendall, what were you thinking? All the times that they came for Taylor Swift and your ass still tried it. Shame.
The commercial that runs for almost 3 minutes features all the token minorities (Blacks, Asians, Muslims, LGBT) marching in solidarity for a protest about literally nothing. After a lot of pointless cameos, Kendall leaves her photo shoot and “joins in the conversation” along with her fellow millennials. Not only does her presence seem to excite everyone in the march, but she does the unimaginable…
*gasp* She hands one of the police officers a Pepsi!!!
The crowd cheers and Kendall saves the day.“Live Bolder, Live Louder, Live Now” are flashed as ending messages of the ad while Kendall leads the band of coloreds. Living bolder and louder during rallies literally gets people of colour shot and thrown in jail, but I guess Pepsi clearly missed that part of history. But hey, Kendall is there to make it all better. Thank you for saving us Kendall!!!
I think I’m more angered by how bad the commercial was in general more than the complete exploitation of issues that surround minorities. The concept of it all was just a super lame hot mess, kind of like this new Facebook update. But no seriously, the happy protesters, the reggae-ish tune in the background (although I actually liked the song), the sweaty Asian man playing the cello, the lost expressions on Kendall’s face and the fist bump between Kendall and the black dude with cornrows when she joins the crowd. UGHHH- COORNNNYYYY LOL.
I literally feel like some old white man facilitated a creative meeting with his team and was like “so how do we get down with the blacks… I know!! they all like to dance so we’ll throw in some dancers. Oh, and we’ll show that we support black lives matter, but we can’t make white people uncomfortable so let’s have a happy ending to a generic story that relates to BLM.” Nice one there Bob!
A lot of people have been in uproar about this commercial, citing sources from real resistance movements around the world. Meanwhile others seem to be baffled by why people are so offended and some can’t seem to understand the problem with Kendall acting as the role of the “savior” in the commercial. I’ve heard things like, “I’m sure Pepsi didn’t mean to offend anyone. They’re showing that they support all struggles, but it just wasn’t executed properly”.
Give me a breeeaaakkkk.
This commercial would basically be the equivalent of me going to Syria and gathering people to hold hands and sing Kumbaya while bombs go off behind us. Pepsi certainly knew better, otherwise they wouldn’t have removed the commercial after the backlash. Call me crazy but it seems too convenient that it aired the same day that kids in Syria were attacked with chemical warfare. I smell fowl play mehhhn.
For me personally as much as it’s pretty pathetic how much of a fail this idea was, I must admit that I had a good laugh off of this shit. I’m sure many of you have seen the commercial so here are a list of questions that I had after watching:
- Why Kendall? Why is that family always involved in some type of controversy?
- Why is someone who never experienced any kind of oppression in her life leading a social movement of any kind?
- Is that why she constantly looks lost in all her scenes?
- What is Pepsi really doing to support causes such as #blacklivesmatter, Women’s rights or Trumps ban on Muslims? Any donations, boycotts or social awareness campaigns? Vague signs such as “join the conversation” do not count.
- Or is the conversation just about drinking Pepsi?
- What are the roles of the Police in this protest and why are black men dancing in the middle of protest against Police anyways?
- Why is everyone so happy to be protesting? Is happiness synonymous with resistance? Is protesting the new “it” thing to do?
- Why is the cello player sweating like that anyways?
- Why is the black woman about to hold Kendall’s wig? Is it a coincidence that she looks pissed?
- Who are the disengaged women eating lunch and drinking Pepsi, and why are they included in a commercial that centers around freedom of expression and social justice?
- So when Police harass people of colour, can they just hand the officers a can of Pepsi?
Note to Pepsi and the rest of the media: if you’re going to play on the narratives of real serious political movements, don’t try to sugar coat the stories, especially in a time when the world is more pissed off than ever. I’m sure we all would have been real cool with a regular commercial featuring a bunch of people turnt up or just casually going about their day drinking Pepsi. This though….
Not now. Not ever!